Social economist graduate, University of Göttingen
Lecturer in marketing, University of Osnabrück
More than 20 years of expertise in the field of marketing and strategy development in the automotive sector and in applied research form the basis for his current specialism. Since 2010 he has also worked as a lecturer at the University of Osnabrück and continues to do so today. His areas of deployment and projects extend from detailed market and context analysis to strategy development and business planning. A great intercultural understanding as a result of many international activities and qualifications round off his profile.
Specialist areas: Market and competitive analysis, strategy development, business model development.
“DEVELOPING A STRATEGY IS NOT EASY – BUT IT’S AN ESSENTIAL TASK IF YOU WANT TO ACTIVELY SHAPE THE FUTURE OF A COMPANY.”